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Earn the kind of relationships

CLIENTS FIGHT TO KEEP.

The platform

Spot

Spot relationship decay

Know which relationships are held together by one person — before that person gives notice.

Measure

Measure what matters

You set the standard. We make sure everyone's meeting it — not just your star.

Protect

Protect what you've built

The judgment that keeps clients doesn't have to live in one person. Centric makes it institutional.

Protect your Relational IP®

Every client interaction builds Relational IP: the trust, context, and knowledge that make your business resilient.

Centric captures and protects it, giving you a measurable view of relationship strength, consistency, and risk.

Check your Relational IP health

Your current stack
wasn't built for this

Centric is the missing layer in your operational stack.

It gives you visibility into what's changing and helps you protect the relationships, trust, and context your business runs on.

See what's missing

Three patterns that cost you clients.

What they bought
≠ what they got.

They came for your judgment. The version of you that won the room. They got people who weren't in it.

Your top performer is
your top risk.

She's the trust the clients have. Not your firm. Not your system. Her.

Your safest clients are
already gone.

Long tenure. Solid work. Quarterly check-ins. None of that tells you what they're actually thinking.


The hidden cost of weak relationships

Industry research from the ANA, 4A's, and CustomerGauge shows that most agency revenue loss stems from relationship erosion long before contracts end.

Agency client loss statistics Client churn statistics Cost of losing client business
Sources: Association of National Advertisers, American Association of Advertising Agencies & Advertiser Perceptions “The Cost Of the Pitch,” July 2023; CustomerGauge “The State of B2B Account Experience,” 2021 (updated 2024)

Grounded in behavioral science.

Built for business.

Centric is built on a behavioral science framework and treats client relationships as a measurable, manageable asset that drives retention and growth.

Download our white paper for more on the key biopsychosocial mechanisms that drive client relationships.


Start building relationships worth fighting for.

Get started now