Welcome to
CENTRIC.
We built Centric to solve a growing problem.
There's a widening gap between the relationships clients expect and how people actually connect in today's digital world.
Our brains are wired for human connection. But most technology wasn't built with that wiring in mind.
Centric captures what your best connectors know and builds it into the way your whole team works so relationships stay strong and revenue stays put.
We operationalize your Relational IP®.
We transform the methods, knowledge, and trust your best people have built into proven, accountable systems, accessible to every team member, every day.
We measure and track relationship health.
You decide what great looks like. We track it using our proprietary Relational IP Index (RIPI). See warning signs, step in early, protect revenue, and grow with confidence.
Your current stack wasn't built for this.
Your tools were built to track work, not interpret relationships. They don't capture the micro-signals and human cues that hold a relationship together.
Meet the Team
Jamila Carrington Smith
Founder, Chief Executive Officer
Jamila Carrington Smith
Founder, Chief Executive Officer
Jamila is a former Chief Innovation Officer and MIT-trained strategist who has led innovation teams for global agencies and built products for clients like Pfizer and Nike.
A former Chief Innovation Officer and senior agency executive, she has built category-defining products, managed high-performing teams across strategy, technology, and client relationship management.
At Centric, Jamila draws on her leadership experience to help companies protect their most valuable assets: the revenue from client relationships.
Joanna Jarc Robinson, Ph.D.
Lead Behavioral Science Advisor
Joanna Jarc Robinson, Ph.D.
Lead Behavioral Science Advisor
Dr. Joanna Jarc Robinson is a behavioral science strategist with expertise in psychology, human development, and communication.
She has created nationally recognized curricula and educational programs for organizations including Harvard and NATO, aligning research-backed insights with practical strategies.
At Centric, Joanna applies the science of attachment and cognition to unpack the complex social and relational dynamics of excellent service organizations and translate them into actionable, measurable relationship and communication.
Matt Nickens
Technical Advisor
Matt Nickens
Technical Advisor
Sr. Manager Data Science @ CarMax · Meta · Disney · Fox · Princeton
Toni Midderhoff Miller
GTM & Sales Ops Advisor
Toni Midderhoff Miller
GTM & Sales Ops Advisor
GTM leader in regulated industries · NorthShore HealthSystem · EdTech
The Spark
This stuff isn't magic.
It can be captured, taught, and put to work across an entire organization.
Every company has a relationship superstar—the one person clients trust completely and would follow anywhere. When that person moves on, clients often follow.
I wasn't born with that talent. I built it the hard way, one lesson at a time. Centric is the tool I wish I'd had when I was in account management.
As I started interviewing the best relationship managers I could find, I realized something important: this stuff isn't magic. There are patterns underneath what makes it work. And the patterns they use can be captured, named, and put to work across an entire organization.
Centric was built to capture what your best people know about Relational IP®—then enhance and operationalize it so the whole team can put it to work.
Our AI-based foundation, tuned with behavioral science insights, surfaces early signs of relationship drift that most leaders can't see until it's too late. It lets you step in before relationships weaken—and protects the relationships that keep your revenue steady.
Great work alone won't keep clients. Relationships are your real moat—and Centric helps you protect them.
Jamila Carrington Smith
Founder & CEO